Support for charities that want warmer acquisition pathways.
Attracting new supporters is only part of the job. The real value comes from what happens next – the follow-up, the conversation, and the journey that helps someone move from interest to meaningful action.
Challenge
Many charities are working hard to generate awareness, but lose momentum when follow-up is delayed, disconnected, or too manual. Supporters may show interest, but without a stronger pathway, opportunities are easily lost.
How we help
We help charities create more joined-up acquisition journeys. That can include telemarketing follow-up, supporter qualification, campaign response handling, and digital-to-human pathways that make it easier to turn initial engagement into something more valuable.
Hot Leads + involveme
Some acquisition strategies need more than a form and a callback. Through Hot Leads and Involveme, we can combine interactive, permission-based engagement with thoughtful follow-up, helping charities create warmer opportunities before time is invested in outreach.
Testimonial
Philips Search and Rescue Trust
“The conversation approach is the main difference… they’re not reading off a script asking for money — they’re having conversations with people..”
— Renee B, PSRT
SPOTLIGHT
Philips Search and Rescue Trust: strengthening donor relationships through conversation-first fundraising
Learn how Phillips Search and Rescue Trust partnered with Hot Leads for Charities to strengthen donor relationships, improve fundraising results, and reduce internal workload through a human-centred, conversation-first calling approach.
Campaign focus: Donor engagement, corporate reactivation, regular giving, legacy calling and quiz-led acquisition
Approach: Conversation-first calling, email follow-up, campaign admin support and donor care
Key results: 27% conversion of contactable corporate leads, $69,000 pledged through reactivation activity, 38% conversion on regular giving upsell calls, 29% conversion of contactable legacy leads and 11% conversion of contactable quiz leads
Outcome: Stronger donor engagement, reduced internal workload, protected donor experience and continued trust in Hot Leads as a fundraising partner
“Donors think it’s us — which is definitely the goal.”
Donor acquisition support helps charities attract, engage and convert new supporters. This can include campaign follow-up, supporter qualification, telemarketing, email follow-up, quiz-led engagement and digital-to-human conversion pathways.
Hot Leads supports donor acquisition by helping charities follow up with interested supporters, qualify leads, manage conversations and create clearer pathways from first engagement to donation, regular giving or another meaningful next step.
Yes. Donor acquisition can include digital-to-human journeys, including quiz-led engagement, social campaign follow-up, permission-based supporter journeys and telemarketing follow-up.
Hot Leads for Charities focuses on high-quality supporter conversations rather than scripted calling. The approach is warm, respectful and designed to reflect the charity being represented.
Yes. Through Hot Leads and Involveme, charities can use interactive engagement such as quizzes or digital experiences to create warmer opportunities before follow-up begins.
0800 62 33 11
Let’s get the conversation started about your donor acquisition needs.