Charity fundraising results and case studies.
Real fundraising outcomes built on meaningful conversations.
See how Hot Leads for Charities has helped charities strengthen donor relationships, improve campaign performance, reduce internal admin pressure, and create better supporter experiences.
Results that go beyond campaign activity
For charities, successful fundraising is not just about the number of calls made or the immediate result from one campaign.
It is also about protecting supporter relationships, representing your organisation well, reducing pressure on internal teams, and creating useful insight for future engagement.
That is why our results focus on the whole supporter journey, from donor acquisition and regular giving to reactivation, consumer appeals and campaigns, corporate fundraising, legacy calling, supporter data and follow-up.
Featured results snapshot
Conversions across recent fundraising campaigns
| Campaign type | Audience | Conversion |
|---|---|---|
| Acquisition | Corporate | 16% |
| Acquisition | Consumer | 11% |
| Reactivation | Corporate | 22% |
| Regular Giving Upsell | Consumer | 33% |
| Annual Ask | Corporate | 45% |
| Bequest | Consumer | 71% |
| Event Registration | Corporate | 25% |
| Bequest | Consumer | 32% |
| Tax Appeal | Corporate | 36% |
| Bequest | Consumer | 29% |
| Bequest | Consumer | 46% |
| Bequest / Survey | Consumer | 74% |
| Regular Giving Reactivation | Consumer | 21% |
| Regular Giving Asset Appeal | Consumer | 16% |
| Regular Giving Upsell | Consumer | 34% |
Case study feature
Donor Acquisition, Corporate Reactivation, Legacy Giving
Philips Search & Rescue Trust
To strengthen donor relationships and reduce growing administrative pressure, Philips partnered with Hot Leads to deliver a more human, conversation-first telemarketing approach across corporate, individual, and legacy campaigns.
CASE STUDIES
Breast Cancer Foundation NZ
Breast Cancer Foundation NZ partnered with Hot Leads to extend the reach of its Pink for a Day campaign. Through personal business outreach and timely follow-up, Hot Leads generated 158 committed responses and contributed 25% of campaign registrations.
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Wellington City Mission
Wellington City Mission partnered with Hot Leads to strengthen regular giving through thoughtful donor conversations and practical campaign support. The Winter ChangeGiver campaign secured 86 upgrades from 312 donors called and exceeded its original income target by more than four times.
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Child Cancer Foundation
We were pleasantly surprised by how many of our donors appreciated a phone call from us. The Hot Leads for Charities team completed warm and professional calls that took some pressure off our team. Because of the groundwork they did with their calls, we were…
MoreWhy results look different for every charity
No two fundraising campaigns are exactly the same.
Some are designed to generate immediate income. Others are focused on donor reactivation, relationship building, supporter feedback, data quality, regular giving growth, or future pipeline development.
That is why we work with each charity to understand the campaign goal, audience, tone, data, and desired supporter journey before delivery begins.
The right result is not always just a number. It may be stronger donor goodwill, cleaner data, more useful insight, reduced team workload, or a better foundation for the next campaign.
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Let’s talk about what stronger fundraising results could look like for your charity.